Review Metrics & Annual Reports

FY11-12 Annual Report - Culture Shift Work Group

LGposter

Co-Chairs:
Lisa Cisneros, Campus Public Relations and Laurie Itow, Medical Center Marketing

Mission
Inform, educate and engage the university community and beyond to act more sustainably.

There is no UC policy with regard to behavior change or culture shift but this is an important effort to engage the UCSF community.

FY11-12 Accomplishments

Held a successful 12th annual green event, now called the LivingGreen Fair/Bike to Work Day on May 10. This event focused on engaging the UCSF community on the UCSF Sustainability Action Plan and its six strategic objectives. Tables were hosted by the 9 work groups, environmental organizations, government agencies, and green goods and services ranging from architects to NGO’s offered lead testing of jewelry, toys, and ceramics. Sixty-five vendors and 1000 attendees participated.
First Annual Sustainability Awards - 28 nominees and five winners in the faculty, staff, student and team categories and certified 19 LivingGreen Offices.
Bike to Work Day attracted over 800 cycling participants who received lunch and energy station snacks along their route to Parnassus and Mission Bay.
Partnered with UCSF and SFGH libraries for a UCSF Book Drive June 6-17. Over 1400 pounds of books collected.
LivingGreen at UCSF website traffic increased from 547 to 1625 unique visitors and 3853 total visits I FY11-12.
Released LivingGreen at UCSF engagement video with over 1700 hits on You Tube since release in May and was shown at two events: the California Higher Education Sustainability Conference and Practice GreenHealth Conference to over 1000 viewers.

FY12-13 Goals

Identify and reward department level representatives for sustainable practices through the LivingGreen Office, LivingGreen Labs, and Living Green Events, Sustainability Awards, and other venues and events
Provide sustainability education at New Employee Orientation through presentation, slide show, video, etc.
Coordinate with Zero Waste group to migrate their website materials to Sustainability Website with a landing page and additional webpages.
Develop more website traffic through social media: Twitter, Facebook, and Tumblr Blog.
Coordinate with Medical Center for development of Medical Center website presence through a landing page and additional webpages, including a Sustainability Report on the website
Launch occupant level engagement marketing effort to gain pledges and LGO, LGL, LGE certifications.

Metrics

Number of participants in the LivingGreen certifications for office, labs, events, and caterers
Number of pledges, unique visitors to the website

Challenges

Engaging students, staff, and faculty when there are competing demands on their attention